Citrus & Co. Launches “Book Bus Tour” to Highlight Minneapolis-St. Paul Independent Bookstores
A "Book Bus Tour" organized by Citrus & Co. is making its way through Minneapolis-St. Paul, offering a unique way for residents to discover local independent bookstores via a rolling tour.
Minneapolis St. Paul, MN, August 17, 2026 —
Citrus & Co. has launched a novel initiative, the “Book Bus Tour,” designed to connect residents of the Minneapolis-St. Paul metropolitan area with the city’s independent bookstores. This rolling tour offers a distinctive approach to literary discovery, bringing a curated selection of local bookshops directly to the community.
The Book Bus Tour, organized by Citrus & Co., is currently traversing various neighborhoods within Minneapolis and St. Paul. The primary objective of the tour is to provide a convenient and engaging platform for individuals to explore and support independent booksellers in the region. This effort aims to foster a greater appreciation for local businesses and the unique role they play in the cultural landscape.
Details regarding the specific route, schedule, and participating bookstores for the Book Bus Tour have not been fully provided. However, the initiative represents a creative strategy to enhance visibility for independent bookstores, which often face challenges in competing with larger retail outlets and online platforms. The tour’s mobile nature allows it to reach a broader audience, potentially introducing new customers to the diverse offerings of each featured shop.
The concept behind the Book Bus Tour emphasizes community engagement and the promotion of local commerce. By creating a centralized, accessible experience, Citrus & Co. hopes to encourage book lovers to explore beyond their usual reading haunts and discover hidden literary gems within their own cities. The tour’s success is expected to be measured by increased foot traffic and sales for the participating independent bookstores, as well as a heightened awareness of the importance of supporting local businesses.
Further information regarding the tour’s duration, specific locations, and how residents can participate is anticipated as the initiative progresses. The Book Bus Tour underscores a growing trend of businesses seeking innovative ways to connect with consumers and bolster local economies through unique, community-focused events.
Story summarized from the original created by Tracy Robb on kstp.com, see more information here.
