Minneapolis St. Paul, MN, November 10, 2026 — KSTP’s ongoing annual initiative, known as #whywegive, is currently focusing its attention on Children’s Minnesota, specifically highlighting the hospital’s music therapy program for infants admitted to the Neonatal Intensive Care Unit (NICU).

The program at Children’s Minnesota employs evidence-based music interventions designed to support the development and well-being of premature infants. These interventions are intended to provide crucial developmental stimuli and to create a calming environment for the babies during their critical early stages of life.

The initiative serves to inform the public about the essential services provided by Children’s Minnesota. It underscores the importance of the music therapy program within the NICU setting.

A key aspect emphasized by the initiative is that the continuation and effectiveness of this vital program are made possible through the support of community donations. The specific details regarding the start date of this year’s #whywegive initiative or the exact duration of the music therapy program’s operation were not provided. Similarly, the total amount of community donations received for the program was not specified in the information available.

The #whywegive initiative is an annual effort by KSTP to draw attention to organizations and programs making a significant impact within the community. This year’s focus on Children’s Minnesota’s NICU music therapy aims to shed light on the specific needs and successes of premature infant care through therapeutic music.

Story summarized from the original created by Josh Skluzacek on kstp.com, see more information here.

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