NaviStone Names Travel Veteran Kara Lange Director of Enterprise Sales to Help Brands Act on High-Intent Travelers Before They Book Elsewhere
CINCINNATI, OH, September 9, 2026 (EZ Newswire) -- Travel brands have more ways than ever to reach prospective guests,
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CINCINNATI, OH, September 9, 2026 (EZ Newswire) — Travel brands have more ways than ever to reach prospective guests, but more channels do not necessarily create a clearer path to conversion. NaviStone, which helps travel and hospitality brands identify and activate high-intent audiences, sees a growing opportunity as the traveler journey becomes more complex. As consumers move between search, social media, AI-powered planning tools, reviews, websites, and recommendations, brands need better ways to recognize meaningful intent and act on it before that opportunity disappears.
To help travel brands navigate that changing landscape, NaviStone has named Kara Lange Director of Enterprise Sales. Lange brings more than 15 years of experience working across the travel, hospitality, technology, and advertising industries.
“Travel marketers are navigating an incredibly complex environment,” said Lange. “There is more data, more technology, and more competition for travelers’ attention than ever. But the answer isn’t always to generate more demand. There is a significant opportunity to better understand the intent travelers are already showing and find meaningful ways to engage them before they book somewhere else.”
Throughout her career, Lange has worked with organizations across the travel and advertising ecosystem, including Travelport, Arrivalist, Travel Syndication Technology, AdRoll, and GCommerce Solutions. Her experience on both the industry and technology sides of the business gives her a broad perspective on the challenges brands face as traveler behavior and customer acquisition continue to evolve.
“Kara understands where travel marketers are today and where the industry is headed,” said Larry Kavanagh, CEO of NaviStone. “Her depth of experience across travel and marketing technology makes her an important addition to our team as we help brands recognize the opportunities already present in their audiences and turn that intent into stronger customer relationships.”
In her new role, Lange will work with travel, hospitality, and tourism organizations to help them identify prospective and returning guests demonstrating meaningful interest, improve the efficiency of existing marketing investments, and build stronger customer relationships from the earliest stages of travel consideration.
Lange believes that relationship begins well before the first booking. Every time someone researches a destination, property, cruise, or experience, they provide signals about what matters to them. Marketers have an opportunity to better understand those signals and use them to create more relevant interactions throughout the consideration process.
NaviStone helps travel and hospitality brands identify high-intent website visitors and reach them with personalized direct mail based on demonstrated interests while they are actively considering a purchase. For Lange, that combination of behavioral intelligence and a tangible marketing experience is particularly well suited to travel, where imagery, anticipation, and inspiration play an important role in the decision-making process.
“Travel is experiential. People are imagining where they might go, where they’ll stay, and what that experience will feel like,” said Lange. “At a time when consumers are inundated with emails and digital advertising, a relevant piece of direct mail offers brands another way to stand out. It can complement the digital experience while giving travelers something tangible that keeps the brand part of the consideration process.”
Lange’s appointment reflects NaviStone’s continued investment in the travel and hospitality industry and its focus on helping marketers get more value from the audiences they have worked to attract. As travel planning continues to change, Lange will also bring her industry perspective to NaviStone’s ongoing thought leadership around consumer intent, marketing efficiency, and the evolving journey from anonymous traveler to loyal guest.
About NaviStone
NaviStone is a martech platform that unlocks and activates audiences brands are missing out on today. By combining website behavior with modeling, NaviStone enables marketers to deliver highly personalized media and messaging at the exact moment a consumer is considering a purchase. This approach increases return on marketing spend up to 70%. Headquartered in Cincinnati, NaviStone is trusted by leading brands across travel, retail, home services, and more. The company has been recognized as a Best Employer in Ohio, a Best Place to Work in Cincinnati, and a Fast 55 Award winner, recognizing the region’s fastest-growing companies. For more information, visit www.navistone.com.
SOURCE: NaviStone
