BIRMINGHAM, Ala., Oct. 6, 2026 /PRNewswire/ — Books-A-Million and iconic global lifestyle brand tokidoki have officially announced their latest collaborative collection: the tokidoki for BAM! Viridian Dragon Unicorno line. Launching in conjunction with New York Comic Con (October 8–11, 2026), the limited-edition series brings tokidoki’s signature style to an exclusive array of collectibles and stationery items.

Co-founded in 2005 by Italian artist Simone Legno and serial entrepreneurs Pooneh Mohajer and Ivan Arnold, tokidoki has amassed a global cult following for its larger-than-life characters and megawatt partnerships. This latest release marks another exciting chapter in Books-A-Million’s commitment to offering exclusive, high-demand pop culture collectibles to fans and book lovers alike.

Headlining the collection is the Viridian Dragon Unicorno Figure, featuring a striking iridescent metallic finish. Strictly limited to a production run of 3,006 units, 50 figures per day will be sold at the tokidoki NYCC booth #4333. Fans visiting the booth will also find a dedicated QR code directing them straight to the online collection page to explore and purchase the full product range.

In addition to the convention figure, the full Viridian Dragon Unicorno lineup will land in Books-A-Million (BAM) and 2nd & Charles (2NC) stores, as well as online, during the first week of October. Produced in limited runs of 1,088 units per item, the full wave includes:

• Viridian Dragon Unicorno Hardcover Journal / Notebook with gold foil accents
• Enamel Keychain featuring gold-tone hardware and charm accents
• 3-Pack Magnetic Bookmark Set
• 4-Pack Collectible Pin Button Set
• Metallic Sticker

Books-A-Million and tokidoki Quotes:
Our partnership with tokidoki keeps getting stronger and the Viridian Dragon Unicorno collection is one of our most exciting collaborations to date. tokidoki has a devoted following among our customers, and launching at New York Comic Con puts this line right at the center of collector culture. We’re proud to carry that excitement into Books-A-Million and 2nd & Charles stores by bringing readers and collectors limited, exclusive pieces they can’t find anywhere else. — Erica Graf, Vice President, DMM of General Merchandise & Cafe Merchandising at Books-A-Million

“Working with Books-A-Million has been such a fun way to bring fresh and exclusive tokidoki products to our fans. Viridian Dragon Unicorno brings Simone’s incredible creativity to a bold design that we know collectors will be excited to discover. And launching at New York Comic Con makes it even more special, we love the energy of NYCC and getting to share something new with our amazing tokidoki community!” – Pooneh Mohajer CEO and Co-Founder, tokidoki

“I’m excited to bring Viridian Dragon Unicorno to life with Books-A-Million. I wanted this design to feel powerful and mysterious while still having the spirit of tokidoki. New York Comic Con is always an incredible place to connect with our fans, and I can’t wait for them to see Viridian Dragon Unicorno in person.” – Simone Legno CCO and Co-Founder, tokidoki

WHAT: Launch of the exclusive tokidoki for BAM! Viridian Dragon Unicorno Collection.

WHEN:

• Retail & Online Launch: First week of October 2026
• New York Comic Con Booth Availability: October 8–11, 2026 (50 figures available per day)

WHERE:

• Convention: New York Comic Con Booth (Scan the on-site QR code for immediate online collection access)
• Retail Locations: Books-A-Million (BAM) and 2nd & Charles (2NC) stores nationwide, and online at BooksAMillion.com

ASSETS: High-resolution product photography and brand imagery can be downloaded HERE.

About Books-A-Million:
Books-A-Million is the second-largest bookstore retailer in the United States, operating more than 220 stores primarily across the East Coast, South, and Midwest. Founded in 1917 as a small newsstand in Florence, Alabama, the company offers a vast selection of books, magazines, toys, and gifts. Books-A-Million also operates a robust e-commerce site and its popular loyalty program, the Millionaire’s Club, which provides members with exclusive discounts and special offers. For more information visit: www.BooksAMillion.com 

About tokidoki:
tokidoki, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s Chief Creative Officer, was born in Rome, Italy, and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno’s unique talent and creativity with Mohajer’s business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships. tokidoki is on Facebook and Twitter at @tokidoki and on Instagram at @tokidokibrand. For more information visit: www.tokidoki.it.

Media Contact:
Deborah Kohan deborah.kohan@finnpartners.com

@booksamillion
Instagram: @tokidokibrand / TikTok: @tokidokibrand / Facebook: @tokidoki / X: @tokidoki / #tokidoki

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SOURCE Books-A-Million, Inc.